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Maryam Folarin

Maryam Folarin

PhD Candidate
Arts, Design & Architecture
School of the Arts & Media

·¡³¾²¹¾±±ô:Ìým.folarin@unsw.edu.au

³§³Ü±è±ð°ù±¹¾±²õ´Ç°ù²õ:ÌýLukasz Swiatek, Lewen Wei

About

Maryam is a communications professional, currently exploring intercultural listening in the field of public relations. Her interest stems from her passion for understanding people, facilitating communication and developing strategies that make a long-term impact. Maryam’s research documents and develops practicable insights into the value of listening in PR from an intercultural perspective. She has experience working in public relations, advertising and digital marketing across different markets in Nigeria, the UAE and Australia.

Research and Education

Maryam is currently a final-year PhD Candidate, mainly undertaking research in public relations, communication and media studies, and intercultural communication. She has tutored a range of courses since 2023 as a casual academic in the School of the Arts and Media; overseeing tutorials in areas of PR & advertising, corporate communication, brand building and social media campaigning. 

Prior Study

Bachelor of Arts in Mass Communication, Strategic Communication Concentration. Abu Dhabi University (2018)
  • Public relations
  • Listening
  • Intercultural communication
  • Cultural safety
  • Cultural sensitivity
  • Prasad, N. V., Folarin, M. A., & Ali, M. S. S. (2021) Communication apprehension in various situations and social settings among university students in UAE. SEARCH Journal of Media and Communication Research, Special Issue 211-222.
  • Folarin, M. (2021) To Speak, or Not to Speak: The Art of Silence in Strategic Communication. Brand Crunch. Published February 25, 2021. Available at:
  • Folarin, M. (2021) Listen, Is It Even PR? Cultivating the Art of Listening in PR Best Practices for 2021 and Beyond. Published February 26, 2021. Available at:

Conference Papers & Talks

  • Folarin, M., & Swiatek, L. (2024). Integrating cultural safety into public relations. Presented at the ECREA TWG MLCC Post-Conference Webinar.
  • Folarin, M. (2024). Cultural sensitivity in PR campaigns: Navigating challenges and opportunities in co-created narratives. Presented at the 2024 International Association for Media and Communication Research (IAMCR) Preconference. Parramatta, Sydney, Australia.
  • Folarin, M. (2024). Listening in public relations for human rights: Considering cultural integration and safety for more effective healthcare. Presented at the International Communication Association (ICA) 2024 Post-Conference. Brisbane, Australia.
  • Folarin, M. (2024). Health communication to address prejudice: Nurofen See My Pain – A case study. Presented at the 2024 International Communication Association (ICA) Preconference. Sydney, Australia.
  • Folarin, M. (2024). How organisational listening can improve collective creativity. Presented at the Oregon Creativity Conference 2024. Oregon, United States [Online]
  • Folarin, M. (2023). Exploring the intercultural dynamics of listening in public relations. Presented at the »Ê¹Ú²ÊƱ Arts Design and Architecture Higher Degree by Research Student Conference. Sydney, Australia.
  • Prasad, N. V., Folarin, M. A., & Ali, M. S. S. (2018). Communication apprehension in various situations and social settings among university students in UAE. Presented at the International Conference for Media and Communication – ICMC 2018 in Abu Dhabi.