SpeakUp Strategy & Campaign Development
About the Strategy
The ʹڲƱ SpeakUp Strategy is the University's way of creating and fostering a culture of respect and integrity. The University does this by ensuring our community knows the expected behaviours and how to speak up when they experience or see unacceptable behaviour. ʹڲƱ developed this Strategy in 2022 in consultation with students and staff, looking at the data and learning from the best practices in and outside of universities. The Strategy has specific goals, ways to measure progress and steps to strengthen a SpeakUp culture at ʹڲƱ.
If you would like to know more about how you can speak up, and the support available, visit our Contact & Support貹.
SpeakUp branding and campaign messaging
The SpeakUp Strategy is an integral part of ʹڲƱs culture of respect and integrity and is a documented action plan that outlines the initiatives, communications and training activity that needs to be carried out to create and foster a SpeakUp culture at ʹڲƱ.
In 2023, following consultation with students and staff, the SpeakUp brand was developed, with the overarching campaign message of: “Want to speak up? You’ve got our Support”. The students and staff engaged during the consultation process were diverse groups from across the ʹڲƱ community and included students and staff of different genders, cultures and sexualities, students at different stages of their studies as well as academic and professional staff from a range of faculties and divisions. The expected behaviours laid out in the ʹڲƱ Code of Conduct and Values will feature in future SpeakUp campaigns.
Feedback from our community about gendered violence
Our decision not to explicitly call out gendered violence in the SpeakUp campaign was based on feedback from students and experts. We want to approach gendered violence messaging and campaigns separately and with greater sensitivity due to the potential challenges people may face when speaking up if they or someone they know has experienced gendered violence.
If you would like to get involved in future phases of our SpeakUp work, please send your expression of interest to: cio@unsw.edu.au.